Strategic Media Relations
A Modern Take on Traditional Media Relations
We pursue traditional media relations through a modern lens. As the media landscape is ever-changing, our team of talented media strategists are on the forefront of the editorial and digital world constantly on the quest for stellar media contacts that are appropriate for our clients.
Our media rolodex is extensive and diverse, including lifestyle, beauty, travel, and culinary media to celebrity and business contacts in national and regional print media, broadcast, online, bloggers and social influencers.
We believe in crafting smart and compelling pitches tailored to specific writers and their particular interests. We create and maintain two-way relationships with media that go beyond email blasts.
PR Campaign Strategy
Creative Chaos Becomes an Actionable Plan
A comprehensive public relations and marketing campaign is vital to establish and maintain the success of a brand. Evoke will work with your brand to create a multi-platform campaign to help your business thrive based on your specific goals. Each brand proposal will discuss various public relations tactics recommended to elevate your presence among media and consumers, including strategic media relations outreach, unique story angles, creative out-of-the-box programming ideas, strategic alliances and events, and more.
Social Media & Influencer Relations
Smart Social Media Management
The power of social media is irrefutable and has proven to effectively launch and maintain the success of influential brands, or in some rare cases, destroy a brand’s recognition with just a single tweet. With the digital landscape evolving every day, we will work closely with your team to identify appropriate social media channels for your brand to live and thrive on in an effort to increase brand recognition, loyalty, and overall conversion rates. We’ll develop a smart and unique social brand voice, discuss attainable goals, develop a running social media calendar, and brainstorm creative programming ideas. Social media services include but are not limited to the following:
- Social Media Platform Development
- Social Media Management
- Social Listening & Reputation Management
- Creative Social Campaign Development
- Paid Social Media Programs
- Influencer Engagement
Teaming up with Compatible Brands
Relationships are the core of our business and we will work with your brand to identify like-minded products, services, charities, personalities, event opportunities, and other brands for partnership and seeding opportunities. Our goal is to create long-lasting relationships that help create impressive results to drive consumer interest and ultimately increase sales for all parties involved.
Launches & Events
We Throw a Great Party
Whether it’s an official product launch, a new hotel opening, or simply a media dinner, Evoke loves to throw a good party. Yes, its hard work, but this is one of the great perks of our job! We’ll be sure to create the event concept, hire the correct vendors, and invite the appropriate media and influencers for a memorable affair. Specialties include:
- Hotel Grand Openings
- Restaurant Openings
- Product Launches
- Trade Shows
- Influencer Events
- Media Dinners
Brand Consultation & Development
We Build Brands
We’ll take a deep dive into your brand, discuss your marketing and business goals and develop a strategic recommendation to help your company succeed. Whether you are an already established brand looking to brainstorm innovative programming ideas or a new brand that needs in-depth consultation services, Evoke offers both short and long-term brand consultations to suit your needs. As an extension of your brand, we will discuss the following:
- Business Strategy + Goals
- Website Content + Online Presence
- Competitor Marketplace
- 360-Marketing Efforts (Advertising, PR & Social)
- Brainstorming Sessions
- Brand Marketing Design Consultation
The consultation program will educate brands on a variety of public relations and social media marketing topics, get your creative juices flowing to brainstorm ideas and develop a program to produce results. Consultations can be done one-on-one (always preferred!), via Skype, or conference calls.