Evoke Marketing Officially Launches in NYC

January 4th, 2016

Evoke MarketingIt’s official. Evoke Marketing is up, running, and open for business. The boutique public relations and social media agency based in New York City specializes in launching and maintaining esteem for brands in culinary, spirits, travel, and luxury lifestyle industries.

The agency recently signed on as a client Mochidoki, a New York-based gourmet mochi ice cream company that ships to your doorstep; and Cooperstown Distillery, an award-winning micro-distillery that offers handcrafted spirits made utilizing mostly New York State-grown agricultural products. Evoke also works with Orenda, an authentic backcountry “glamping” retreat in the heart of upstate New York; and Adirondack Brewery, a microbrewery producing handcrafted beer located in Lake George, New York.

The agency tagline Lifestyle PR for Modern Brands underscores the agency philosophy that public relations is no longer black and white nor limited to traditional media relations tactics. As the industry continues to pivot in the direction of digital media, Evoke strives to develop integrated public relations strategies, including both traditional and socially driven program tactics that effectively communicate a brand’s story to the target consumer it has in mind.

“We cut through the clutter and approach public relations through a modern lens in an effort to evoke a response from consumers and surpass our clients’ bottom lines,” states Jessica Del Guercio, Founder, and Managing Partner at Evoke Marketing. “We look forward to building and igniting lifestyle brands that are as passionate about their products as we are.”

The core services include public relations campaign strategy development with a focus on building and launching new lifestyle brands, strategic media relations, partnerships and alliances, and special events with an emphasis on hotels and restaurant openings. Additionally, the agency also offers a variety of social media services, including platform development, content creation, 24/7 social media management, influencer engagement, and paid media campaigns.

Evoke also offers long- and short-term hospitality and travel brand consultation services. The process takes a deep dive into the brand, including a complete analysis of its business goals, branding, competitors, and its online and social media presence. Following a series of brainstorming sessions, Evoke will craft a strategic recommendation leading a client’s company to success.

Agency founder Jessica Del Guercio is a public relations and marketing professional with a decade of experience in developing and orchestrating strategic and creative public relations and social media campaigns for a myriad of national and international lifestyle brands, including travel destinations, hotels and resorts, restaurants, wine & spirits brands, and consumer lifestyle brands.

Evoke’s new office is located in the heart of the Murray Hill neighborhood in New York City at 192 Lexington Avenue at 32nd Street.