Evoke Marketing Announces PR Representation of Mochidoki, Traditional Mochi Ice Cream with a Modern Twist

October 19th, 2015


We are excited to announce that we are now handling the public relations for Mochidoki, the new it frozen treat that puts an innovative spin on the beloved traditional Japanese dessert, mochi ice cream.

As Mochidoki’s agency of record, Evoke will handle the national public relations efforts for the brand, which recently launched its online retail site (www.mochidoki.com), offering ice cream lovers the opportunity to purchase delicious mochi ice cream, for flat rate shipping delivery right to their doorstep.

“We are thrilled to work with such a unique frozen treat brand, that takes the concept of dessert to a whole new level, offering consumers a gluten-free, natural and delicious alternative to other unhealthy snacking options,” states Jessica Del Guercio, Managing Partner at Evoke Marketing. “We look forward to elevating the brand on a national level through smart media relations, influencer outreach and strategic events,” she furthers.

With frozen treat lovers seeking out adventurous dessert offerings, mochi ice cream is the perfect bite-sized treat to satisfy any sweet tooth. Mochi ice cream is made by the process of wrapping ice cream in sweetened rice dough called “mochi,” which is then lightly dusted with powder. The natural, gluten-free treat is available in a variety of twelve delicious flavors, including traditional favorites like Matcha Green Tea, Black Sesame and Azuki Red Bean and modern flavors like Lychee Colada, Mandarin Orange Cream, Raspberry White Chocolate Crunch and Salted Caramel. All flavors can be found online here.

Mochidoki also features pre mix and matched collections, with four unique mochi flavors, as well as the option to create your own custom mochi box. Mochidoki is also a sweet addition to corporate and special events, offering the option for custom branded mochi ice cream.

For more information or to place your Mochidoki order, visit www.mochidoki.com, like on Facebook and follow on Twitter and Instagram.


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