Evoke Marketing is a boutique public relations and social media marketing agency that focuses on launching and maintaining esteem for lifestyle brands in travel, hospitality, culinary, and consumer industries.
Evoke Marketing develops smart, integrated public relations strategies that effectively create and communicate a brand’s story with the target consumer in mind.
Based in the heart of New York City, with additional offices in Saratoga Springs, NY, and Naples, FL, the team at Evoke is a passionate blend of storytellers, creative thinkers, and media mavens, all with an impressive portfolio of editorial contacts and a knack for clever pitching. An agency in the know, Evoke thinks beyond traditional media relations by developing relative and insightful marketing strategies that directly impact clients’ bottom lines and by achieving their marketing and business goals.
The agency’s core capabilities include:
- Media Relations
- PR Campaign Strategy Development
- Strategic Alliances
- Social Media Management
- Social Media Influencer Engagement
- Digital + Social Media Ad Management
- Product Launches & Special Events
- Brand Development & Consultation
Public relations is no longer black and white nor is it limited to traditional media relations. In the ever-changing media and digital landscape, we cut through the clutter and achieve effective results to enable our clients to surpass their bottom line. At Evoke, we understand that each client is unique with a distinct set of goals and needs. Our dedication to client services is the heart of our business. It is our quest to establish the appropriate team to create and achieve marketing goals all with a smile on our face as well as yours.
The team at Evoke is a passionate blend of storytellers, creative thinkers, and media mavens, all with an impressive portfolio of editorial contacts and a knack for clever pitching.
Jessica Del Guercio
Principal + Creative Director
In the summer of 2015, Jessica Del Guercio launched Evoke Marketing, fulfilling a career-long dream of opening a boutique public relations and marketing agency. With a decade of experience cultivated from working at top-tier lifestyle and travel public relations agencies in New York, she has taken bits and pieces of her learning experiences to create a public relations and social media agency whose philosophy is to pursue traditional public relations through a modern lens. The name – Evoke – underscores the purpose and passion of the company: to bring lifestyle brands to the conscious mind through strategic and smart integrated marketing efforts.
Marketing has been in her roots since she was a young girl. Growing up with a single mom as a busy creative director and advertising executive, she learned about the business first-hand as a curious and feisty little one. From attending client meetings (and offering some less than appropriate strategic counsel at times) to modeling for photo shoots, traveling with her mother for business, or staying for late nights at the office, she soon learned she had an “eye” for all things creative, unique, and exciting. This trait is an incredibly important one for the lifestyle marketing business and the overall success of a product.
An expert public relations and branding professional, Jessica has developed and orchestrated strategic and creative public relations and social media campaigns for a myriad of national and international lifestyle brands including travel destinations, hotels and resorts, restaurants, wine and spirits, and consumer lifestyle brands. A motivated and passionate executive, Jessica approaches all clients’ campaigns through an integrated perspective to assure all marketing efforts are aligned for optimal client results.
At Evoke, Jessica is the Creative Director and lead content and public relations strategist, overseeing the agency operations, account management, client relations, and high-level pitching efforts for clients.
Born in New Jersey and raised in upstate New York, Jessica enjoys both the city and mountain life. She resides in Greenwich, CT and spends her weekends galavanting to The Adirondacks and Naples, Florida.