With 2016 just a PR minute away, many of us have made our annual list of New Years resolutions. As a new small business owner, my list has swiftly shifted from giving up carbs (yet again) and starting back at the gym, to making extensive hiring decisions and learning Photoshop. The more I thought about the real meaning of resolutions, I realized that they are very one ended and don’t always effectively translate to results. So, for 2016 I’ve decided to forget about the resolutions and focus on setting attainable goals, rather than resolutions for the agency.
“Forget about the resolutions and focus on setting attainable goals”
Starting a new business is a crazy, exciting and frustrating journey, thus resolving to do, or not to do something at all, is not the right answer for a company in an industry that is constantly evolving each day. The emphasis should not be on the specific tactic or path you choose to travel, rather that you actually get there, somehow, through the craziness of it all, and reach your goals.
As we kick-off the New Year, some goals I’ve set for Evoke Marketing include the following:
- Maintain and Retain More Clients: Well, this is a no-brainer. The agency just launched this past summer, and it’s been a wild ride. I’ve taken on just about every task a public relations company could have, from wannabe IT specialist to coffee runner, media pitcher, coverage clipper and Ikea furniture conqueror.Now, with our new office digs in place and systems up and running, 2016 will be the first true year of new business gains for our agency. We plan to focus our efforts on maintaining our existing client base (thank you!) while strategically retaining new clients in travel, hospitality and culinary. Our goal is to sign on at least 10 new clients in 2016. As Alec Baldwin famously said in Glengarry Glen Ross, “always be closing.”
- Learn (Even More) Skills: As public relations continues its sharp pivot into the world of online media, social influencers and creative content marketing; and as brands see viable results from these new platforms, publicists need to stay sharp, relevant and engaged, to stay in the game.Evoke Marketing is dedicated to staying abreast of digital media trends and platforms, and will continue to learn new skills in 2016 through various industry networking events, seminars and educational classes. From attending a PRSA seminar on content branding or enrolling in an online MediaBistro course on SEO, learning more and perfecting our craft will be a goal as a whole for the agency.
- Creative Content is Our King: As of September 2015, Instagram has over 400 Million active users. As brands flock to this visually driven social platform – that can now be monetized – a glorious photo post is now worth not only a thousand words but also thousands of “likes” and sales. As social content online becomes king, brands and their marketing and public relations agencies must strategize in a more visual manner, assuring that not only their marketing messages are consistent, but also their visual identities, across all platforms. This new era of visual marketing requires new training, and perhaps new employees like photographers and graphic designers to act as your company and your brands’ visual storytellers. In 2016, our goal is to truly embrace this new era of creative content marketing and to arm us with the appropriate tools, resources and talent to produce fully integrated public relations and social media strategies.
Warm wishes for a spectacular and successful 2016!
Jessica Del Guercio
Founder, Evoke Marketing